Maxxis International is sponsoring Time Attack, a motorsports event in which street-tuned cars with DOT-approved tires speed around a track.
"Many of those drivers will cover Time Attack's two- to three-mile courses on Maxxis' MA-Z1 Victra, the ultra-high performance radial which offers excellent cornering and handling stability" and other benefits, say Maxxis officials.
Maxxis is offering a contingency for the top three finishers in each of Time Attack's seven classes.
Time Attack events are scheduled to start in June.