BFNT extends sponsorship of Bigfoot monster truck team
Bridgestone Firestone North American Tire LLC (BFNT) is continuing its sponsorship of the Bigfoot monster truck team through 2010.
"Our promotional sponsorship of Bigfoot is an important part of the company’s marketing effort to consumers and light truck enthusiasts," said Phil Pacsi, executive director, North American consumer tire marketing, BFNT. "For the past 14 years we have had a wonderful working relationship with Bigfoot, and we are very excited about continuing our association with this high-profile, well-known brand."
Since 1991, Team Bigfoot has been using Firestone tires exclusively on its fleet of monster trucks.
In addition to running on Firestone brand tires since 1991, Team Bigfoot has used Firestone themed monster truck bodies since 1997, starting with the introduction of the Firestone Wilderness Bigfoot truck.