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eCommerce software proves helpful to Frasier Tire

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ASA Tire Systems' eCommerce software, eTireLink, enabled independent tire dealers across North America to conduct nearly $73 million in business in 2005, according to the company. That includes Frasier Tire Service Inc.

eTireLink is ASA Tire Systems' on-line, Web-enabled order entry system. It is designed to allow wholesale and retail customers to conduct business safely and securely over the Internet. They can search inventory, compare prices, order products, check backorder availability, review their account status and look up past invoices and payments.

"For those utilizing eTireLink, they could see all of the options while their retail customer was standing on the other side of the counter," says Julian Frasier III, president of South Carolina-based Frasier Tire Service. "If the tire they had in mind was too expensive, they could quickly go to a less expensive option they were previously unaware of and not lose the sale.

"The retailer's increase in sales resulted in a corresponding increase in sales from Fraser Tire to them of at least 10%. With the ability to order on-line and all of their invoices, payments and orders available for viewing, those same customers made less than half of the phone calls to our office, helping us to further reduce the cost of doing business.

"Because of these new capabilities, we have been able to sign on several new accounts that would not have come on board otherwise."

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