Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

Arnco unveils brand awareness program

Order Reprints

Arnco's new "Brand Matters" program is designed to boost awareness and acceptance of the company's flatproofing products.

The program includes a Digital Branding Kit that Arnco is distributing to its dealer network, says Arnco President Larry Carapellotti, and offers "several resources that will help influence a customer's buying decision."

Counter cards, promotional stickers and self-inking stamps also are part of the program, which will entail an advertising campaign as well.

Related Articles

JohnDow Industries kicks off brand awareness program

Kenda drifts out west to raise brand awareness

Armes is optimistic about opportunities: Cooper's new CEO correlates success with brand awareness

You must login or register in order to post a comment.