NTB pricing strikes a nerve with fellow dealers
Wow. Evidently, NTB's recent television ad has struck a nerve with tire dealers from around the country.
To recap, the national TV ad promotes two things at all National Tire & Battery (NTB) outlets:
1. all-inclusive pricing;
2. a $39.99 tire.
Modern Tire Dealer Editor Bob Ulrich wrote about the promotion in his latest blog, "NTB goes all in on all-inclusive pricing." Dealers have responded both for and against the ad, often with very pointed comments.
To read them, check out Ulrich's blog. Here is a sampling.
Against: "I would be very interested in knowing how the big boys sleep or if they would even talk to or recognize a customer outside of their business?"
For: "Be fair to NTB. The customer isn't expecting (a $39.99 tire) for his SUV-size tires. Anyone with ANY sense knows this is a low-end, small-size tire. Some people really need a $39.99 tire."
If you would like to weigh-in, read the blog, then leave a comment! The more, the merrier!