Federal Corp. recently played host to Australian tire dealers, who received a tour of Federal's tire manufacturing facility in Taiwan.
The customers in attendance included wholesale distributors National Tyre Wholesalers (NTW) and Cotton Tyre Service. Some of Australia’s leading tire retailers also were on hand.
The visiting customers were guided though the factory by some of Federal’s professional staff and were shown in detail the steps it takes to make a tire.
“Being able to see the different sections behind the scenes from start to finish makes me more confident in what Federal has to offer us when it comes to the quality and value of the products produced by this premium tire brand,” says Gary Cornish from Monaro Discount Tyre Service in Cooma, New South Wales.
Federal CEO Jamie Ma not only met every Australian visitor, but also showed them his Ferrari F430 sports car -- fitted with Federal 595RPM asymmetric ultra-high performance tires.
“Federal always has something new up its sleeve,” said Geoffrey Chang, the company's marketing manager, during a briefing on new products and the Federal flagship line, the AZ-01 asymmetrical touring tire.
