YouTube views: Wells videos train millions
Automotive diagnostic videos created by Wells Vehicle Electronics have exceeded 3 million views on YouTube. A brand of UCI International Inc., the Wells videos are now being watched 160,000 times per month.
Over just the past 30 days, viewers have spent more than 436,000 minutes watching the more than three dozen videos, which detail the steps required to troubleshoot a broad range of vehicle driveability issues.
The free videos, recently awarded “Best in Show” honors in the Automotive Communications Awards, are available in English and Spanish languages via the “Wellstech” channel and others on YouTube as well as the www.wellsVE.com website. Nearly 4,500 industry professionals now subscribe to the company’s three YouTube channels.
“Our Technical Services team has really led the industry – and certainly the vehicle electronics category – in creating timely, valuable and highly accessible technical information for the front-line professionals who drive the aftermarket’s success,” says Steve Hildebrand, director of marketing, Wells Vehicle Electronics.
“The incredible popularity of this video series has gained the attention not only of our current and future customers, but also industry organizations as well as the headquarters staff at Google. Our video program is a model for content delivery within the aftermarket.”
Researched, written and produced entirely in-house by the Wells Technical Services team, each Wells video case study tackles a complex diagnostic challenge commonly encountered in automotive service facilities.