Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail Service Suppliers

Black Friday for tires? More like Green ($) Friday

Order Reprints
Black Friday for tires? More like Green ($) Friday

The day after Thanksgiving -- otherwise known as Black Friday -- may be a great day to sell tires.

At least that's the strategy some of the largest retailers in the United States are implementing in 2012. That includes Scottsdale, Ariz.-based Discount Tire Co. Inc., which began the following promotion on Wednesday, Nov. 21.

* $50 Off a set of 4 tires or 4 wheels installed.

* $25 Off a set of 2 tires or 2 wheels installed.

* $100 Off a 4 tire and 4 wheel package installed.

The sale runs through Cyber Monday. And it can be combined with other promotional offers. For example, the ad says consumers can save up to $130 when combined with the Goodyear/Dunlop rebate.

Black Friday is a big deal to Hunter Lake Tire, a Canadian dealer in southern New Brunswick. "Everything black on sale!" says the store's flyer. "Up to 75% off!"

Hunter Lake Tire describes its Black Friday sale as "massive." Just how massive? The dealership lists tips on how to proceed when the doors open at 6 a.m.!

1. Please do NOT block the road to allow bus flow for the students.

2. If you don't know your tire size, have it written down on a piece of paper to avoid being bumped to the back of the line; this can be found on the drivers side door tag.

3. If you plan on camping out, please do not block any bay doors.

4. We reserve the right to limit quantities, no wholesale.

5. Arrive early for best selection.

The Black Friday "doorbusters" event at Tires Plus Total Car Care outlets, run by Bridgestone Americas Inc., is offering $150 off a sale of $400 or more (or $80 off $200, $40 off $100 or $20 off $50) from 5 a.m. to 9 a.m. That includes service. From 9 a.m. to closing, the offers drop to $100, $60, $30 and $15, respectively.

Buy three tires installed and get the fourth for $1 "instantly" at Pep Boys-Manny, Moe & Jack over the Black Friday weekend. Three brands are included in the offer: Definity (a Pep Boys private brand), Falken and Hankook.

SimpleTire.com also is advertising special deals and low prices. From Black Friday through Cyber Monday, the online tire retailer will add discounts on its low priced tires: 10% off four new tires (the total must be over $300) and 5% off the purchase of two tires (total must be over $150).

McGee Tire Stores, a 28-store chain based in Eaton Park, Fla., is not discounting tires, but is offering customers an oil change for $15.95 on Black Friday. The deal includes free coffee while they wait.

One of the largest retailers in the country is not participating in the merchandising madness that is Black Friday. Sears Holdings Corp. is only celebrating Cyber Monday. It sent out a press release announcing its intent to make it "easier than ever for post-Black Friday shoppers to find hot deals on everything from appliances and power tools to jewelry and toys through a customized and integrated mobile and online shopping experience."

The event starts Sunday, Nov. 25 at 12 a.m. and lasts through Tuesday, Nov. 27. Tires are not included, however.

Are you surprised that Sears has no emphasis on tire sales on either Black Friday or Cyber Monday? Let us know what you think by leaving a comment!

Related Articles

Sears participates in Black (as in tires) Friday

What color was Black Friday for your business?

Black Friday tire 'deals' have already begun

You must login or register in order to post a comment.