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OE or replacement? Yokohama breaks it down

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OE or replacement? Yokohama breaks it down

Yokohama Tire Corp. recently released the ninth video in its consumer-friendly educational video series -- “Tire Tips.”

The lastest installment, posted on YouTube, features a look at the various benefits original equipment and aftermarket tires present to consumers when they are replacing their tires.

“OE tires are designed to work best with the vehicle so the tires, vehicle suspension and brakes are simultaneously optimized to perform together,” says Fred Koplin, Yokohama's director of marketing communications.

“OE tires are also designed with a specific performance in mind. This could be high-performance handling, for example, to complement a sports car. Other vehicles might have been originally built with a focus on fuel efficiency such as in the case of hybrids. Buying OE as a replacement tire means the consumer can stay true to what the OE manufacturer had in mind when they built the vehicle.”

Aftermarket tires, he says, offer the consumers a greater variety in performance, size and brand selection.

“There is no single answer for what type of tire a consumer must buy. This video was made to help consumers learn that choosing the right tire means choosing what’s right for them.”

“We have OE fitments ranging from Mercedes Benz to Chrysler, Dodge and Toyota -- as well as a broad spectrum of aftermarket replacement tires,” says Jeremy Kahrs, Yokohama's director of OE Sales. “Together with their local tire dealer, consumers can be sure to find the right tire for their vehicle.”

The previous installment focuses on winter tires, and offers insight to consumers looking to find the best tire for their vehicle while driving in ice, slush and snow.

Koplin said future Tire Tips videos will continue to provide suggestions to  consumers on ways to get the most out of their tires.

Here are links to the other eight videos:

1. Proper inflation.

2. How to read a sidewall.

3. Choosing light truck and SUV tires.

4. Tires 101.

5. Fuel efficiency.

6. Smart buying tips.

7. How to read a sidewall.

8. Winter tires.

For more information on Yokohama’s extensive product line, visit You also can connect with Yokohama via Facebook at or Twitter at

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