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Tire makers are suggesting retail pricing online

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Tire pricing is always a sensitive issue. Tire manufacturers have very little to say about determining price, and tire dealers generally like it that way.

(So does the government, which strongly supports the Sherman Anti-Trust Act of 1890!)

For those of you who attend Global Tire Expo seminars or panel discussions, the following scenario will sound familiar. When the moderator opens up questions to the audience, he or she usually adds only one disclaimer: No pricing questions allowed.

That's what makes any discussion of tire pricing interesting.

The latest trend among tire manufacturers is posting manufacturer's suggested retail pricing, or MSRP, on their websites. Goodyear Tire & Rubber Co., Bridgestone Americas Tire Operations LLC and Michelin North America Inc. list MSRP when helping consumers buy their tires online.

To read more about this trend, check out the latest blog from Modern Tire Dealer Editor Bob Ulrich, "The Big Three embrace MSRP, but what's next?"

Do you like the idea? Hate it? Is it much ado about nothing? Let us know what you think by leaving a comment!

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