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Yokohama Tire Corp. has launched “Miles of Fun,” a social media contest where consumers have the opportunity to dream of and experience their “ultimate road trip” -- while driving on all-new YK580 orange oil-infused tires.

From Oct. 19 through Nov. 22, 2012, consumers can submit a 60-second video on Yokohama’s Facebook page (www.facebook.com/yokohamatirecorp) describing their fantasy road trip and the benefits of riding on YK580 tires, which are sold exclusively at Discount Tire/America’s Tire Co. The Facebook voting community will choose the top 10 videos; three grand prize winners will be selected.

The grand prize winners will receive the following:

* $5,800 for use toward the trip,

* a set of YK580 tires,

* a Samsung Galaxy II 10-inch tablet,

* a Sony Bloggie Sport camera/camcorder,

* a Verizon JetPack 4G Mobile Hotspot with prepaid broadband for 30 days, and

* Yokohama gear.

The winners also will be eligible for a $1,000 cash bonus.

In addition, all Miles of Fun voters automatically will be entered to win one of three sets of YK580 tires in a sweepstakes drawing.

The orange oil in the YK580 creates a unique tread compound "that delivers an unprecedented balance of extended tread life, all-season performance and improved fuel efficiency," says Yokohama.

“Partnering with Yokohama Tire on the 'Miles of Fun' will help drive consumers to our stores and create more awareness for the YK580,” says Tom Williams, senior vice president of store experience for Discount Tire/America’s Tire Co.

“In addition to the contest, Yokohama has developed point-of-sale materials that’ll bring attention to the new tire and the social media campaign. The YK580 is already a strong seller and having the promotion can only serve to further heighten interest for the tire. We’re really excited.”

“To promote 'Miles of Fun,' we will roll out an advertising campaign consisting of behavioral target advertising, advertising in Facebook, and a product video for the Web that explains the unique capabilities of the YK580," says Fred Koplin, Yokohama director of marketing communications. "We look forward to seeing how creative consumers will get with their video entries. It’ll be fun!” 

For official rules on how to enter, go to www.facebook.com/yokohamatirecorp, www.yokohamatire.com or www.discounttire.com.   

For more information on Yokohama’s extensive product line, visit www.yokohamatire.com. To connect with Yokohama, check out these links:

* www.facebook.com/yokohamatirecorp.

* www.twitter.com/yokohamatc.

* www.youtube.com/user/yokohamamotorsports.

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