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Meet MTD’s Williams at SEMA WTC meeting

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Meet MTD’s Williams at SEMA WTC meeting

The SEMA Wheel & Tire Council (WTC) will conduct the WTC General Membership Meeting and Presentation on Monday, Oct. 29, 2012, from 2:00 p.m. to 4:30 p.m. in the Las Vegas Convention Center, South Hall room S227. To register, click here.

The event will feature an educational session by Modern Tire Dealer contributor Wayne Williams, MTD’s “Counter Intelligence” columnist. Titled “Turning ‘Real’ Trends into ‘Real’ Revenue,” the president and founder of Exsell Marketing will share the latest trends in the wheel and tire industry.

Williams has more than 30 years of experience in the automotive aftermarket. His presentation will incorporate an overview of Google Insights and how this powerful tool can benefit businesses through an understanding of what people search for and how they are searching for your products as well as those of your competitors.

A second session titled “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws of Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation as well as on the fitment of plus-size tires to vehicles and their relationship to vehicle handling and stability.

The WTC says guests will get an understanding of tire pressure requirements in various plus-sizing alternatives, learn about pressure labeling of the vehicle to conform to DOT safety requirements and be counseled in good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

The event is being held in conjunction with the 2012 Specialty Equipment Market Association (SEMA) Show Oct. 30-Nov. 2 in Las Vegas, Nev.

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