Canada's Pneus Unimax teams up with point S
Pneus Unimax, a Canadian company located in Boucherville, Québec, has teamed up with Europe’s point S Development to enter the Canadian market.
Pneus Unimax is owned by 77 independent tire dealers who manage 133 points of sales under the Unipneu banner. Founded in 1979 in the Quebec region, the group became a leading player, with an annual sales of two million tires.
The company attributes its sales success to a consistent multi-brand approach. A strong logistics organization is supported by four warehouses across Canada.
By joining point S, Unimax is planning to complete its coverage in the Quebec region and to accelerate its expansion in all the Canadian market.
"Our decision to enter into an agreement with point S became obvious after the meetings we have had for the past months with the international headquarters of point S," says Bruno Leclair, president of Unimax.
"Indeed, we share with point S the same company culture through the independent status of our members who are also our shareholders. We have also been impressed by the cohesion and international vision shared by all the national point S managers we met."
Leclair says that his interest in being the point S Master Franchisee for Canada was also motivated by the international image and recognition of point S. He plans to use that recognition to expand the network with a long-term target to represent 300 retail outlets.
Point S entered the U.S. market last year in cooperation with the Independent Tire Dealers Group LLC (ITDG). Point S is now covering 27 countries with over 2.500 retail outlets and an annual sales volume of 15 million tires.
For more information on Pneus Unimax, visit www.unipneu.com.