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They come in 3s: TBC expands all-terrain lines

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They come in 3s: TBC expands all-terrain lines

TBC Wholesale Group continues its expansion into the light truck (LT) and sport-utility vehicle (SUV) tire market with the addition of three new Maximum All Terrain lines slated for introduction this fall.

The new lines will be marketed as Eldorado ZTR Sport XL (pictured), Wild Trac LTR MAX and Trailcutter AT2. They have been specially designed to offer the optimum combination of rugged off-road performance and a smooth, quiet highway ride.

TBC says these new lines, along with the popular Multi-Mile Wild Country XTX Sport, further enhance TBC Wholesale’s commitment to the growing the all-terrain segment. They will also provide both tire dealers and consumers a high quality, high value alternative to OE brand products traditionally sold at premium price levels.

“We set out to deliver an affordable and high quality ‘go anywhere’ tire for those consumers who want the capability to work and play hard, on and off the road” said Jon Vance, TBC Wholesale director of marketing, “These tires deliver that capability and performance, all packaged in great looking aggressive designs that truly says ‘all terrain,’ but perform exceptionally well on the highway.”

The new designs incorporate upgraded all terrain performance designs such as beveled and notched tread elements. Other features include alternating shoulder lug patterns and an optimized tread footprint for enhanced surface grip and handling in all-season weather conditions. A computer harmonized tread pitch sequence reduces road noise and delivers maximum ride comfort.

The new lines feature 44 metric and LT sizes in 15- to 20-inch rim diameters, providing comprehensive fitment coverage for a broad range of popular SUV and light trucks. In addition, the lines are backed with a 50,000 mile Treadwear Warranty for all sizes, including LT sizes.

Select sizes in the Eldorado ZTR Sport XL, Wild Trac LTR MAX and Trailcutter AT2 are now available, with full line availability expected by November, 2012.

For more information contact TBC Wholesale Group at (800) 238-6469.

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