As Paul Newman famously said in "Butch Cassidy and the Sundance Kid," “Who are those guys?"
To help answer that question about GITI Tire (USA) Ltd. and its GT Radial brand, the company has produced a three-minute video on the brand’s history and main product lines in North America.
The video is being promoted via social media such as YouTube, Facebook and Twitter, and is being made available to dealers for use on their websites.
“Video can be an incredibly effective way to tell your story to consumers, and with the explosion of social media in the past few years, there are so many avenues for getting your video to consumers and having them share it,” says David Shelton, director of marketing for GITI Tire (USA).
Shelton notes that YouTube is the second largest search engine in the world. According to Google, 50.5% consumers in the United States watch video online, and they're spending 45% more time doing it than a year ago.
Google also reports that people in the 18-34 age group spend more time watching online video than they do watching television.
For more information on GITI Tire and its GT Radial brand, visit www.gtradial.com.
