Messe Frankfurt Inc. (MFI) and the Motor & Equipment Manufacturers
Association (MEMA) have signed a cooperation agreement to support
key global Automechanika shows.
This new cooperation agreement expands the existing relationship
between MFI and MEMA that has for many years included
promotion of the primary Automechanika show in Frankfurt and a
partnership between MFI and MEMA in the production of the
PAACE Automechanika Mexico show.
The new agreement includes promotion of the Automechanika shows in Moscow, Dubai and Shanghai.
MFI will offer MEMA members special turnkey packages in U.S. pavilions at the Automechanika Moscow, Dubai and Shanghai shows, giving MEMA members easy access to these important growth markets.
“As part of our ongoing efforts to work on our members’ behalf to help
them grow their business all over the world, MEMA is pleased to
extend our working relationship with Messe Frankfurt,” says Bob
McKenna, president and CEO of MEMA.
“This agreement builds on our long-standing relationship at the Automechanika Frankfurt event and our collaboration on PAACE Automechanika Mexico, which has resulted in that annual trade show growing to be the largest of its kind in Mexico and Central America,” he adds.
“This extended agreement will give our members access to three world automotive markets that are experiencing dramatic growth.”
“MEMA has been an important partner for Messe Frankfurt for many
years, and this expanded cooperation agreement extends that
partnership into these important markets for U.S. aftermarket parts
manufacturers,” says David Audrain, president and CEO of MFI.
