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Yokohama introduces commercial tire app

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Yokohama introduces commercial tire app

Yokohama Tire Corp. has launched an iPad app for the trucking tire industry. The Yokohama Commercial Tire Navigator is now available for free on iTunes.

(To download the app, click here.)

Based on Yokohama’s award-winning iPad app in 2011 -- the Yokohama Tire Explorer -- the commercial version has the following features:

* product information in an interactive format;

* 360-degree tire photography;

* Yokohama’s proprietary Fuel Savings Calculator; and

* an easy-to-use Dealer Locator.

The product line-up consists of a variety of Yokohama’s commercial tires, including the Zenvironment line, as well as the company’s seven EPA SmartWay-verified tires.

“The Yokohama Commercial Tire Navigator is both an educational resource and tool for fleet owners and truck operators,” says Alan Holtschneider, Yokohama's manager of advertising, promotions and events.

“With it, they can get an in-depth look at Yokohama tires and learn which one is best for various applications and road conditions. They can additionally learn about SmartSolution, Yokohama’s innovative communication platform that’s divided into four value propositions: longevity, efficiency, availability and dependability.”

Holtschneider says the app also allows the user to compare Yokohama’s fuel-efficient tires against competitor tires and find out about potential savings in gas via the Fuel Savings Calculator. The calculator conveniently returns results in terms of annual gallons of fuel saved, annual cost saved and carbon footprint reduced.

For more information on Yokohama’s extensive product line, visit

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