A combination of a high-performance automobile, a professional stunt driver, lots of video cameras and Goodyear’s new Eagle F1 Asymmetric All-Season tire is attracting the attention of thousands of potential tire buyers.
With these elements added together, Goodyear created a popular video, which has generated more than 210,000 views on YouTube alone.
To support the launch of the Goodyear Eagle F1 Asymmetric All-Season tire – now available at Goodyear retailers – the entertaining nearly four-minute video was created to playfully highlight the excellent performance features of the tire. The see the video, go to www.youtube.com and search "Goodyear Eagle F1."
“This is an exciting new tire in an exciting, growing consumer segment … so it made sense to, in turn, produce a really exciting video to help tell the story of the importance of having the right tires,” said Jonathan Lee, general manager, Goodyear brand.
“Consumers will see that tire grip is important to peak automotive performance, and the new Eagle specifically demonstrates superior handling during the video clip.”
Working with its creative agency, Goodyear tapped Ben Conrad, director of some popular viral videos that feature exciting automotive action, to work on the project
For more information visit www.goodyear.com.
