Pirelli Tire North America Inc. Chairman and CEO Paulo Ferrari has been on the job only since February of this year. However, he knows what he wants -- and he wants more tires.
The more tires he can get his hands on -- specifically premium tires -- the better he can service his customers. And the new plant in Silao, Mexico, will help.
Modern Tire Dealer Editor Bob Ulrich recently sat down with Ferrari in Mexico. His interview can be read by clicking "Pirelli's Ferrari is a quick study in North America."
In addition to fill rates, Ferrari also addressed the topic of selling Pirelli-branded truck and/or agricultural tires in the United States.
Will he or won't he? Read the blog to find out his answer! And let us know what you want him to do by leaving a comment!
