Snap-on kicks off Masters of Metal Tour
The Snap-on Masters of Metal Tour is showcasing the newest Snap-on tools and equipment to Snap-on nation members in venues coast-to-coast.
“The Snap-on Masters of Metal Tour has been a resounding success as we have seen many events drawing long lines of Snap-on customers waiting to tour the interactive trailer,” said Yvette Morrison, vice president of marketing, Snap-on Tools Group. “Adding hands-on features to the tour has taken an already impressive event to another level.”
Featuring customized mobile units full of Snap-on tool offerings, the Snap-on Masters of Metal Tour is an interactive tour that celebrates automotive service technicians as the “masters of their trade.” Snap-on says the Masters of Metal Tour provides these “masters” a hands-on experience with the newest and most exciting products Snap-on has to offer.
The highlight of the tour is the Snap-on mobile units featuring state-of-the-art touch screen technology that lets Snap-on customers interact with engineering and design of the product. This allows visitors to see firsthand how Snap-on tools are created and manufactured.
The Snap-on Masters of Metal Tour is open to the public and is scheduled to stop at over 85 locations across the United States and Canada in 2012.
For additional information, visit www.snapon.com.