Bridgestone Americas Tire Operations (BATO) was named “Sports Sponsor of the Year” by Street & Smith’s SportsBusiness Journal.
The company was honored at the 2012 Sports Business Awards ceremony, an annual celebration of excellence in sports business. The award, judged by a panel of industry executives and representatives from SportsBusiness Journal and SportsBusiness Daily, was accepted by Phil Pacsi, vice president of Customer Marketing & Training for Bridgestone Americas.
“Only through extraordinary collaboration could we have achieved this success,” said Pasci. “Bridgestone Americas is passionate about performance, and our sports marketing relationships present the perfect platform for us to convey our performance message to our target demographics.”
The company’s Bridgestone brand is the Official Tire of the NFL, the NHL and the PGA TOUR; and its Firestone brand is the Official Tire of the IZOD IndyCar Series and Major League Baseball. This past year saw the launch of an entirely new sports-based campaign, titled “Time to Perform,” which shows what would happen if Bridgestone’s advanced tire technologies were applied to the world of sports.
