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B&J plans a 'Quality Plus' presentation at Reifen

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B&J Rocket America Inc. will launch a multi-point quality program at the upcoming Reifen 2012 International Trade Fair. The show will be held June 5-8 in Messe Essen, Germany.

According to General Manager Todd Hart, the new "Quality Plus" program will "define our quality expectations of ourselves, our distributors, and our suppliers to the users of our products."

The program was initiated by Andreas Müller, managing director of B&J Rocket Sales AG.

"For more than 70 years, the brand B&J stands for highest quality in the segment of tools for the tire and retreading industry," he says. "It is our ultimate goal to meet the ever growing demands of our customers in respect of quality at all times.”

The Quality Plus concept is not limited to the product alone. All areas of the company, including personal customer care, internal training, after-sales service and communications are made transparent.

“Only when all these areas function smoothly, can we achieve a worldwide positive quality image, which ultimately leads to high customer satisfaction” adds Müller.

B&J Rocket will unveil the Quality Plus program in the Pro Team Lounge at booth 107+311 in Hall 4 of the . For more information about Reifen 2012, click here. To visit the show's website, click here.

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