TIA, GE Capital extend agreement
GE Capital Retail Bank and the Tire Industry Association (TIA) have entered into a multi-year renewal of their private label credit card program, enabling association members to offer extended financing to customers through the CarCareONE network.
GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers and dealers to help grow their customer sales, will continue to manage the TIA relationship and service the account.
Introduced in 1984, the TIA CarCareONE program provides customers with convenient payment options and benefits for their full-service tire replacement and repair purchases at TIA member dealer locations. The CarCareONE card is nationally accepted by participating merchants and can also be used at Exxon and Mobil gasoline locations.
“For nearly 30 years, TIA and GE Capital have built a strong, effective and mutually successful relationship,” said Roy Littlefield, executive vice president for TIA. “GE Capital offers a deep understanding of our industry and continues to bring value to dealers and their customers.”
“Since introducing the TIA CarCareONE program, we’ve built the network to more than 6,000 dealers,” said Orlando Zayas, vice president of sales, automotive industry, for GE Capital’s Retail Finance business. “TIA is a recognized leader in the automotive aftermarket industry and we are pleased to continue working with them to provide a valued service offering to their members and truck and car owners nationwide.”