The redesigned Bosch automotive aftermarket website focuses on improved visitor engagement and ease of use.
“We charged our Web team with the task of making our new site the easiest in the business to navigate,” says Pam Krebs, director of advertising and sales promotion for the Bosch Automotive Aftermarket Division of Robert Bosch LLC.
“This was especially challenging because of the wide range of products we offer and the various audiences this site would have to serve -- parts professionals and technicians as well as motorists.”
The home page of the new Bosch website is anchored by a rotating graphic well that highlights specific products through the use of images, animations or video. Below the well, a convenient sliding carousel showcases the full range of Bosch products alphabetically at-a-glance.
Visitors simply have to click the key replacement product lines in which they are interested, from alternators to wiper blades, plus the 11 product lines in between. The home page also includes bolder graphics identifying special merchandising programs plus easy-to-spot "Vehicle Part Finder" and "Where to Buy" icons. One click of the mouse takes the viewer directly to specifics on the selected topic.
Product detail pages are now structured in a convenient tabbed format, making it simple for visitors to locate and switch between feature/benefit information, technical info, documents, promotions and FAQs.
“Industry research indicates that website visitors want to locate the information they need within just two clicks of the mouse once they arrive at a site’s home page,” says Krebs.
To visit the new website, click www.BoschAutoParts.com.
