China Manufacturers Alliance's LLC (CMA) new Double Coin National Account Fleet Program will help the Double Coin brand gain acceptance among large fleets, says CMA Vice President Aaron Murphy.
"Traditionally, Double Coin products have not been sold in larger fleets," Murphy told moderntiredealer.com earlier today during the Technology and Maintenance Council Show in Orlando, Fla. "The focus has been on middle and smaller fleets.
"As our products have improved and have proven themselves, large fleets are looking at Double Coin as a viable alternative."
But to service large fleets effectively "you need a national account program."
Double Coin has some 850 points of sale throughout the United States and Canada, including both wholesale distributors and commercial tire dealers who sell to end users, according to Murphy.
"We're ready to take that next step to become a second tier distributor."
