BFGoodrich Tires names Outstanding Trails
Michelin North America Inc.’s BFGoodrich Tires brand has chosen three trails for its 2012 Outstanding Trails program. The trails were selected in collaboration with Tread Lightly! and United Four Wheel Drive Associations (UFWDA).
Nominated for uniqueness, terrain type and enthusiast following, the trails selected for this year’s program are Blanca Peak Trail in Blanca, Colo.; Mirror Lake Trail in Sierra National Forest, Calif.; and Bents and Dents Trail in Mount Olive, Ala.
Launched in 2006, the Outstanding Trails Program is dedicated to the responsible use and preservation of off-road trails while promoting the trails’ conservation efforts. To help with costs associated with the trail’s conservation efforts, BFGoodrich Tires will also present a grant to the associated off-road clubs at events throughout the year.
“We’re proud to see the amount of support and attention that the Outstanding Trails program has received over the last seven years,” says Renato Silva, light-truck brand category manager for BFGoodrich Tires. “We’ve met 29 tremendous clubs and their volunteers along the way, and all of them are equally passionate about spreading the message of responsible four-wheeling. It’s been great to work side by side with them to help maintain some of North America’s most beautiful trails.”