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Toyo stays tough as official UFC tire

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Toyo Tire U.S.A. Corp. will continue as the official tire of the Ultimate Fighting Championship (UFC) in 2012.

A long-time supporter of the UFC and Mixed Martial Arts (MMA) athletes, Toyo Tires has become a regular presence inside and outside The Octagon.

In 2012, TV viewers and event attendees alike will see the Toyo Tires logo inside The Octagon during six UFC pay-per-view television events and several UFC on FX and FUELTV events.

As the Official Tire of the UFC, Toyo Tires will also have an increased presence on this year and plans to again incorporate UFC and MMA fighters into its marketing efforts.

 SEMA Show attendees may recall Octagon-inspired display, photo opportunities and fighter appearances at the 2011 event. The company also promotes the affiliation and activities through its consumer website and social media sites.

Toyo Tires first became the Official Tire of the UFC in 2006 and has maintained a strong relationship since, sponsoring the UFC and individual athletes such as Middleweight Mark Munoz, Lightweight Anthony Pettis and Light Heavyweight Brandon Vera.

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