Hercules sponsors sprint car driver
Hercules Tire & Rubber Co. is sponsoring champion sprint car driver Greg Wilson. The Benton Ridge, Ohio-based driver has won more than 100 sprint car features and is a two-time All-Star Circuit of Champions champion.
With a schedule stretching from April to November, Wilson is slated to run in more than 70 races throughout the United States and Canada during the 2012 season.
“Our affiliation with Greg and sprint car racing is a perfect partnership for Hercules,” says Joshua Simpson, vice president of marketing.
“The grass roots nature of the sport is a good fit for Hercules -- not a lot of hype, straightforward and very accessible. And, of course, we want to support a hometown guy.”
The Hercules "Strongman" logo will be prominently featured on the w20 Warnimont Motorsports car, as well as his trailer, racing suits, crew uniforms and driver's merchandise. Wilson is scheduled to appear at upcoming Hercules events, including the company’s 60th anniversary celebration and the 25th anniversary celebration of TDW, Hercules Tire’s wholesale distribution business.
“Sprint car racing has such a huge and loyal following,” says Simpson. “Our hope is that those fans remember Hercules and go straight to one of our dealers the next time they need tires.”
Wilson calls Hercules a "great global brand" that many race fans will recognize. "Plus, their people are great and have played a big part in taking the team’s image to the next level this season."
In 2012, Wilson will participate in the All-Star Circuit of Champions, the American Sprint Car Series and the World of Outlaws. The team also will race in specific marquee events such as the Kings Royal at Eldora Speedway, owned by Tony Stewart, and the prestigious Knoxville Nationals.
For more information on Hercules tires, visit www.herculestire.com.