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Bridgestone debuts Turanza, Destination tires

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Bridgestone debuts Turanza, Destination tires

Bridgestone Americas Tire Operations LLC (BATO) launched the next generation of two of its popular lines, the Bridgestone Turanza Serenity Plus and the Firestone Destination LE2, at an event at the Las Vegas Motor Speedway, Las Vegas, Nev.

“We’re always working to make our products even better for our customers, and we’re excited to bring these next generation tires to market,” says Larry Magee, president, consumer tire U.S. and Canada, BATO.

“Both Turanza Serenity Plus and Firestone Destination LE2 are high demand products for today’s drivers, and we are excited to raise our own bar in providing even more performance as we continue to evolve these brands.”

The Bridgestone Turanza Serenity Plus features a quiet ride, wet performance, long tread life and ride comfort, says BATO. It also has improved winter performance and fuel efficiency. It replaces the Turanza Serenity.

All Turanza Serenity Plus products come with increased limited treadwear warranty – the V-rated with a segment-leading 75,000 mile limited tread warranty, an increase of 25,000 miles from its predecessor. Turanza Serenity Plus will be available in 30 sizes – H-, V- and W-rated – from 15- to 19-inch rim diameters, staring in June.

The Firestone Destination LE2 replaces the Firestone Destination LE. Made for CUV, SUV and light truck applications, it has improved dry performance, ride comfort, a quieter ride and better fuel efficiency.

The Destination LE2 features 15% improvement in Rolling Resistance Coefficient, which translates to up to 2% in fuel economy improvement over its predecessor product. Destination LE2 will be available in 37 sizes – T- and H-rated – from 15- to 20-inch rim diameter, starting in May.

Both tires have the company’s “Eco-Product” distinction for Bridgestone- or Firestone-brand tires designed for improved environmental performance over the predecessor product.

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