Pirelli starts its publicity engine, with editor's help

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Pirelli starts its publicity engine, with editor's help

Pirelli & Cie SpA's promotion machine for its Formula One participation is amazing. There are plenty of pre- and post-race press releases that tell the story of every F1 Grand Prix.

To some extent, Pirelli has to get the word out, because no one else seems to be helping out. A recent article in the "Akron Beacon Journal" following the season-opening Australian Grand Prix had nary a mention of the Pirelli brand.

This is the second consecutive year Pirelli has been the sole tire provider to the 2012 FIA (Fédération Internationale de l'Automobile) Formula One World Championship, which is a big deal in racing circles.

Modern Tire Dealer Editor Bob Ulrich thinks Pirelli should get more credit for both its F1 race and communication efforts. He shows Pirelli some love in his latest blog: "Pirelli supplies more than 30,000 tires to its annual F1 effort."

Is Pirelli getting enough publicity for its F1 involvement? Or is its perceived lack of publicity overblown? Let us know what you think by leaving a comment!

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