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New Falken WildPeak goes on sale March 1

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New Falken WildPeak goes on sale March 1

Falken Tire Corp.'s WildPeak H/T will go on sale March 1, 2012, at retailers nationwide.

The all-season, M+S-rated SUV and light truck tire was introduced at the 2011 SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nev., during Automotive Aftermarket Industry Week Oct. 31-Nov. 4.

“Today’s consumers need a tire capable of delivering an outstanding value without sacrificing performance," says Andrew Hoit, vice president of marketing.

The WildPeak H/T is backed by a 60,000-mile limited tread wear warranty, and features a tread pattern designed to optimize traction, control and durability.  

A key market for the WildPeak H/T is one-half- ton to 3/4-ton pickup owners. The tire will be available in 26 sizes. The 17 P-metric sizes range from P225/75R15 102S to P265/65R17 110S. The nine LT sizes range from LT235/75R15 to LT265/70R17.

“We are excited to build on our success and momentum in the light truck category with the expansion of the Wildpeak family of products," says Hoit.

“The H/T integrates important features that enable improved gas mileage, along with a wide steel belt, which dramatically enhances rigidity of the tread and provides improved handing and high-speed stability; a high tension casing ply that balances both driving stability and overall comfort."

For more information on Falken's WildPeak product lines, visit www.falkentire.com.

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