The Goodyear Tire & Rubber Co. has introduced a mobile consumer-specific “smart phone” site.
Consumers can visit the site at www.goodyear.com on any browser-enabled mobile phone or smart phone. They will automatically be forwarded to the new mobile site.
From the mobile site consumers can find retailers for Goodyear products and services. Once there, users will see a tire/retailer selection process by vehicle, tire size or tire name.
This functionality includes the identification of retail locations, tire categorization, tire recommendations and manufacturer’s suggested retail pricing.
"This is an investment by Goodyear in making the effort to connect shoppers with retailers, especially at the times when the need for tire purchasing becomes more urgent," says Mike Dauberman, Goodyear's director of interactive marketing.
There are also sections for retailer locator, promotions, warranty, click-to-call, and "Contact Us." The site takes advantage of GPS capabilities of many smart phones to automatically display retailer locations nearest to the user.
Goodyear says the new mobile device site was developed to work on all mobile phones and smart phones that have a web browser. The experience is optimized for each device, which means the functionality works, but the visual experience varies based on device capabilities. This includes supported mobile devices such as Android, WebOS, iPhone and Blackberry.
Electronic tablet users will see the traditional desktop site, rather than the mobile device site, as that is a more appropriate experience for tablet-size screens, according to Dauberman.
"The introduction of the mobile site is an evolutionary step as Goodyear continues to offer consumers the tools they need to make smart purchase decisions," he said.
