Goodyear Tire & Rubber Co. has a new addition to the fastest growing market segment: the performance category.
Todd Pickens, senior director of channel sales, introduced the Goodyear Eagle F1 Asymmetric All-Season to attendees at the 2012 Goodyear Dealer Conference in Orlando, Fla., on Jan. 30. “That tire is perfect for high performance cars,” he said.
The race-inspired product will be available to dealers in July. It is designed to offer superb handling and all-season traction, and is backed by a 45,000-mile limited tread wear warranty.
The tire’s asymmetric tread pattern is based on Goodyear’s complementary summer tire, the Goodyear Eagle F1 Asymmetric 2. It features “dual zones” for dry handling (the outside shoulder) and all-season handling (inside shoulder).
In addition to the tread pattern, a specialized tread compound featuring “functionalized polymers” enhances both dry handling and wet traction, according to Goodyear.
The new Eagle F1 Asymmetric All-Season tire will be available in 36 W- and Y-rated sizes.
To read about some of the other tires introduced at the Goodyear Dealer Conference, check out these links:
"Goodyear targets CUVs and SUVs with new tire."
