Super Bowl commercials will highlight Bridgestone

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The Bridgestone brand will take center stage via two 30-second commercials at this year's Super Bowl.

One commercial, titled "Scream," includes "more than 20 woodland friends (who) exercise their lungs and count their blessings that a car passing through their home is riding on" Bridgstone tires, according to Bridgestone Firestone North American Tire LLC (BFNT) officials.

The other spot, "Unexpected Obstacles," features rock star Alice Cooper, fitness guru Richard Simmons "and an albino snake."

The commercials will promote BFNT's "It's Bridgestone Or Nothing" tag line.

Bridgestone is the "official tire of the National Football League" and "official tire sponsor" of this year's Super Bowl, as well as next year's Super Bowl.

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