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Michelin hires 'family savings expert' to promote Uniroyal brand

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Michelin North America Inc. is partnering with consumer advocate and family savings expert Kimberly Danger. She will serve as spokesperson for the Uniroyal brand's "More Mileage for Your Money" campaign.

Danger is the founder of Mommysavers.com, one of the nation's most popular internet destinations and online forums for financially savvy consumers, especially young moms. She is also the author of "1000 Best Baby Bargains" and is releasing a new book, "The Big Book of Baby Bargains," in 2008.

As a spokesperson for Uniroyal, she will write a series of eBooks providing advice and the latest tips on topics such as family budgeting, summer travel, time management, and cooking and shopping efficiently. The eBooks will be available to consumers for free in 2008 on the brand's Web site (see below).

Michelin created Uniroyal's "More Mileage for Your Money" campaign in 2006 with a focus on helping consumers combat rising gas costs and other automotive-related expenses. With the assistance of Danger, the public service campaign is now expanding to include advice on other key budgetary items, as well as time management issues.

"This campaign is a logical extension of Uniroyal's mission to provide good quality, affordable tires to our consumers," says Kaz Holley, Uniroyal brand director. "In partnering with Kimberly Danger, we want to help American families get the most value out of their purchases in many areas, not just tires."

Consumers can learn more about Danger and the "More Mileage for Your Money" campaign by visiting www.uniroyal.com.

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