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Michelin announces fall promotion

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Michelin Tire North America Inc.'s fall promotion has a "travel" theme.

With the purchase of any four new Michelin brand passenger or light truck tires between Aug. 25 and Oct. 5, 2002, the company is giving away its newest travel publication, the Michelin North America Road Atlas, and a Samsonite Wheeled Carry-On.

"We wanted to accentuate the fact that our tires and our travel publications are each great on their own, but together they make an unbeatable combination," says Sylvie Masclaux, Michelin brand promotions manager. "And we are very pleased to have Samsonite as a true partner in this promotion."

The atlas and the Samsonite carry-on represent more than $120 in added value, according to Michelin.

Samsonite also is giving participating consumers the opportunity to order a three-piece luggage set at a 50% savings from its retail value.

To get their atlas and the Samsonite carry-on, consumers must complete and mail a promotion form with their receipt from a participating retail location. All requests must be postmarked by Nov. 5, 2002.

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