Commercial Business

Michelin Unveils Maestro for Commercial Dealers, Fleets

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Michelin North America Inc. has created a digital, cloud-based platform ─ Maestro ─ to connect its service providers, fleets and the tiremaker. Michelin says the goal is to strengthen and make the working relationship between the three entities more effective.

"Fleets frequently struggle with efficient ways to optimize planning and schedule service work to maximize uptime for their vehicles. Service providers often feel challenged by the cumbersome and complex daily administrative tasks they need to manage to run business operations effectively," said Ralph Dimenna, global director of Michelin Services and Solutions. “The development of Maestro positions Michelin to become one of the leading brokers of service relationship management solutions to commercial fleets and service providers.”

In 2018, Michelin created its global Services and Solutions division to address business challenges and provide solutions for sustainable connected mobility. Maestro is a part of that solution.

Available in the U.S., Maestro streamlines the three-way relationship with real-time digitization that reduces billing errors and improves timeliness and service turnaround time. Michelin says Maestro’s easy-to-use scheduling and real-time communication features maximize productivity for servicing vehicles and planning for future loads. The platform also provides increased visibility and transparency by taking the guesswork out of service event management – addressing common questions such as:

  • “When will my vehicle be ready?” and
  • “What is the final cost of servicing my vehicle?

This platform offers simplification and efficiency for customers within their internal business processes. With real-time capabilities, Maestro is designed to deliver accuracy, enhanced efficiency and more insightful intelligence in all aspects of service event and sales order management.  

“As a maestro leads an orchestra, our platform ─ Maestro ─ is designed to be the leader and conductor of our customers’ tire and vehicle service operations lines of business,” says Karen Schwartz, director of the digital services platform in the services and solutions business for Michelin North America. “Our goal is to ensure our customers’ operations are running smoothly so they can focus on their core business.”

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