WEBINAR: Rev Up your Revenue with Data-Driven Financing

Find out how big data can increase your conversion rates and drive high-dollar tickets. West Creek leads the industry in data-driven, no-credit-needed financing and approves over 80% of sub-prime applicants for as much as $5,000.

Learn from Pablo, our VP of Data Science and Sales Analytics who holds degrees from Harvard, Texas, and Texas A&M, how data-driven techniques lead to more tire sales.

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Meet the Speaker

Pablo Ormachea, JD, MS
Vice President
Data Science and Sales Analytics

West Creek

Pablo and his team build industry-leading risk, fraud, and profitability predictive models using machine learning techniques. Pablo has been publishing data-driven research in academic journals for over a decade, and he holds degrees from Harvard (JD), Texas A&M (MS in analytics), and UT (BA, double major and double minor). In a past life, he was a postdoctoral scholar at Baylor College of Medicine's department of neuroscience, where he designed big data projects that received over $1,000,000 in awards for applied research at the intersection of crime, legal policy, and neuroscience.