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New GRI Website Features Streamlined Navigation, More

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GRI's new website allows users to navigate the company's full product portfolio.

Global Rubber Industries (Pvt) Ltd. (GRI) has unveiled its new website, which features streamlined navigation and "recognizes the farmers, construction workers and forklift operators who move the world."

The site, which GRI officials say is "benchmarked against global standards," allows users to navigate the company's full product portfolio and "obtain information about GRI's global operations," among other functions.

Available in eight languages, the site also features a detailed tire finder tool that matches GRI's ag, construction and material handling tires according to application, rim size, tire size and tread pattern.

"With a few clicks, customers can pull up information, such as tire life, load-carrying capacity, (and) ground stability, as well as technical details to quickly assess if a particular product fits their needs. The detailed product catalog enables easier search, allowing for transparency and business ease."

In addition, the site's "rapid response functionality enables it to be compatible across numerous devices. Furthermore, an emphasis on audio-visual components augment the user experience on the site, allowing for engaging navigation."

Prabhash Subasinghe, GRI's managing director, notes that "the purpose behind the tone, look and feel of the upgraded website is to better provide information, tools and resources which will assist our customers to make informed decisions and to showcase the ways in which GRI is at the forefront of its industry."

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