Industry News Consumer Tires

Toyo Will Present Online Treadpass Concept in November

Order Reprints

Toyo Tire U.S.A. Corp. is bringing back its Toyo Tires Treadpass concept, this year as Toyo Tires Treadpass 3D, an online offering that will kick off on Nov. 16.

On that date, “attendees will be able to experience Treadpass 3D from their smartphone, tablets and computers” by clicking here, according to Toyo officials.

Treadpass 3D will showcase more than a dozen, one-of-a-kind vehicles that will be outfitted with Toyo brand tires, including the recently introduced Toyo Open Country A/T III, as well as the Toyo Open Country M/T and the Toyo Proxes R888R competition tire.

“The virtual platform will allow viewers to participate and engage through photo and video of each display vehicle at their leisure. The vehicle exhibition will include a 360-degree view of each vehicle, along with specs highlighting unique feature.” 

Toyo also will give away a limited number of Leen Customs pins.

“Treadpass has been a staple at the SEMA Show in Las Vegas and with the cancellation of this year’s show, Toyo Tires Treadpass 3D will provide virtual attendees the chance to experience Treadpass on their own, like never before.”

“We are excited to keep the tradition of the Toyo Tires Treadpass alive,” says Stan Chen, senior manager, events and sponsorships, Toyo. “For the past seven years, Toyo Tires has been able to showcase some of the most unique, inspirational and exciting vehicles at the SEMA Show. We are thrilled to be able to bring a virtual experience with Toyo Tires Treadpass 3D to enthusiasts worldwide, where they will be able to see and learn more about each display vehicle from the comfort and safety of their own home.” 

Related Articles

Toyo Will Raise Consumer Tire Prices in November

Toyo Treadpass Returns to SEMA Show

You must login or register in order to post a comment.