The next edition of The Tire Cologne show, which will take place in Germany next year, will be “a hybrid trade fair,” according to its organizers.
The “compact presence” show will be supplemented by a digital element, the TTC@home, which will ensure that participants from around the world will be able to “exchange ideas live in Cologne or digitally via a platform developed specifically for this purpose.”
Digital exhibitors will have the opportunity to present their products as photo and text content “and increase the attention their companies attract by embedding video content,” according to organizers.
“In addition to a large number of additional tools, TTC@home also provides support in addressing new visitor target groups and is at the same time the basis for a sustainable community platform that will continue to exist beyond The Tire Cologne 2021.”
