K&M Tire Previews Upcoming Virtual Dealer Meeting
K&M Tire Inc. is taking its annual dealer meeting online this coming January with the theme of "Keep on Rollin'."
The event will take place Jan. 20-21 and is open - by invitation - to K&M Tire customers, employees, vendors and supporters, says Dave Miller, the wholesale distributor's director of marketing.
"2020 has been a challenging year for our industry," Miller told MTD. "Independent tire industry businesses are very resilient, to say the least. From our end as a distributor, we are able to see these great independent dealers accept the urgency of accountability and change, stay hungry and 'keep rollin'.'
"It's been so motivational and encouraging to see this at the dealer level, so we decided that our theme would be in line with our customers' perseverance and ability to rise to the occasion in the face of adversity.
"Ultimately, what we are trying to communicate to our customers is that we are on the same page, we are here with you and we are here to help continuously improve the industry together as a partnership."
The event, says Miller, will feature educational seminars with K&M executives, vendor displays, prizes, giveaways and networking, "but on a virtual platform. Our educational seminars will be on-demand, so guests can always go back and revisit any of our speakers at their leisure.
"Every vendor booth will come equipped with a chat feature to keep the lines of communication open and flowing," he says. "Vendor booths will be loaded with manufacturer info, products and services offered."
The meeting also will include a "networking lounge that all guests can use to communicate and share best practices in," he adds.