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Boston Bruins' Charlie Coyle Joins Sullivan Tire Campaign

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Sullivan Tire and Auto Service has added another local athlete to its list of marketing partners: Boston Bruins forward Charlie Coyle.

During the 12-month agreement Sullivan Tire and Coyle will work together on marketing and advertising programs throughout New England.

Paul Sullivan, vice president of marketing for Sullivan Tire, says, “Charlie personifies the hard-working spirit of a Bruin, all the while doing it first class. We look forward to utilizing Charlie in many of our upcoming marketing and advertising initiatives to support not only our communications but our long-time work with the Boston Bruins."

Coyle will be featured in various interviews, appearances – virtual ones if necessary – and other marketing and advertising initiatives. The partnership with Coyle comes in the midst of a multi-year agreement with the Bruins that includes TD Garden dasher board signage.

“I’m excited about my partnership with Sullivan Tire,” said Coyle. “Sullivan Tire has been a reliable mainstay in my home town of Weymouth, Massachusetts, as well as throughout New England, and my family are longstanding customers. Sullivan Tire has been a sponsor and supporter of the Bruins for over 40 years, and I’m happy and excited to show my appreciation to them.”

The South Shore native is the newest addition to the long list of Boston professional athletes that Sullivan Tire has partnered with over the years, including Torey Krug, James Develin, Dustin Pedroia, Jim Rice, Derek Sanderson, Tommy Heinsohn and Greg Campbell.

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