Tire Discounters Hires Crawford to Lead Franchise Program
Tire Discounters Inc. has hired industry veteran Dave Crawford to lead its recently unveiled franchise program, which will launch in 2021.
As director of franchise development, Crawford will help "accelerate the company's national growth by adding best-in-class franchise dealers" to complement its 135-plus company-owned locations, say Tire Discounters officials.
"Crawford, who has extensive retail experience, franchise and dealer relationships and a proven track record for growing franchise locations, will lead the charge to welcome family-owned businesses that are looking to maintain a family legacy, but are unable to make the financial commitment in today’s competitive market."
Tire Discounters' franchise program - which MTD first reported in its September 2020 edition as part of a feature story about 2020 MTD Tire Dealer of the Year Award recipient and Tire Discounters' founder, Chip Wood - will give participants access to the Cincinnati, Ohio-based dealership's training, operations and communications systems and processes; marketing support, including store materials, mass media and promotions management; a high-traffic website with ongoing digital solutions; enhanced buying power; back-office support, including IT, accounting, finance and logistics; and more.
“We are pleased to hire a legend in automotive service franchising,” says Jamie Ward, Tire Discounters' president and CEO. “We are gearing up for the 2021 franchise launch and we know Dave is the right person to help drive our best-in-class program. He has a reputation for innovative management techniques and a talent for developing and retaining strong relationships with business partners.”
Crawford has 35 years of experience as a sales and marketing executive in the automotive aftermarket industry, including establishing and developing growth plans to build franchise locations for tire and automotive retailers. He also is a nationally recognized speaker and trainer in the aftermarket automotive industry.
“I’m excited to bring my experience to a nationally recognized industry leader,” says Crawford. “It’s an incredible opportunity to help Tire Discounters bring the company’s remarkable experience and expertise to small businesses across the country to help them grow their business.”