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Nokian Teams Up with Outside TV to Promote Safety

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Nokian Tyres plc is partnering with Outside TV to help reinforce the tiremaker's safety and sustainability mission and message.

The agreement will introduce Outside TV fans to Nokian through TV segments, digital content and targeted online advertising.

"Our products provide peace of mind for every adventure and Outside TV specializes in telling stories of adventure,” says Nokian Director of Marketing Hans Dyhrman. “We believe this partnership is a natural fit that will connect Outside TV viewers with our safe, sustainable products.”

Viewers can visit or Nokian Tyres’ YouTube page to watch videos.

"Those segments and other content will also appear on Outside TV," say Nokian officials.


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