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VIP Opens 62nd Location

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VIP Worcester Massachusetts

VIP has opened its sixth store in Massachusetts, and its first serving customers in the western section of the state.

VIP Inc. has opened its sixth store in Massachusetts, and 62nd location in New England.

The VIP Tires & Service opened in Worcester on Dec. 16.

“Opening the first VIP store in Western Massachusetts is something we don’t take lightly — we’re thrilled to grow in this region of the state,” said Tim Winkeler, CEO and president of VIP Tires & Service. “With an existing presence in other parts of Massachusetts, we hope this expansion will allow Worcester residents to experience our top-notch customer service and unique tire and service offerings. Plus, with our shop’s close proximity to local colleges and universities, we aim to be a solution for all students across this city."

In July the company moved into and began renovations of a former Midas store. The 8,200 square-foot store includes eight service bays and onsite tire storage space for 2,500 tires. The store opens a full array of automotive services, and the open concept customer waiting area features a laptop bar, a coffee and tea bar, renovated restrooms, and a TV sitting area.

John (Jay) Hassett, an experienced automotive service manager, recently joined the VIP team as manager for the Worcester store. He'll be part of a nine-person team at the Worcester location.

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