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Michelin Joins TBC With Support of Ronald McDonald Charities

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Michelin North America Inc. will offer consumers a $70 rebate with the purchase of tires from NTB Tire & Service Centers and Tire Kingdom locations, and the tiremaker also will support TBC Corp.'s Aligned in Hope campaign to benefit Ronald McDonald House Charities.

Michelin will make a donation to Aligned in Hope, and it will offer the consumer rebate for purchases of passenger or light truck tires at those select TBC stores from Jan. 18 - Jan. 31, 2021.

“We are honored to support Aligned in Hope and its mission to support children and families in need,” said Will Whitley, director of state, local government affairs and community relations at Michelin North America. “Michelin is dedicated to driving our communities that we work and live in to a better future. Partnering with TBC in supporting the Aligned in Hope campaign further strengthens our ties to the communities we proudly work in."

TBC created Aligned in Hope, which supports the charity and its local chapters by providing families with lifetime discounts on tires and maintenance services at Tire Kingdom and NTB stores. The company also provides discounted services for the charity's shuttle vehicles and the Ronald McDonald Care Mobile, a vehicle that provides access to medical, dental and health care resources to communities. TBC employees also support the local chapters in their communities.

“I would like to express my appreciation to NTB and Tire Kingdom for their continued support of RMHC through the Aligned in Hope campaign and extend our gratitude to Michelin for their generosity,” said Kelly Dolan, CEO and president of Ronald McDonald House Charities. “The support we receive allows us to continue to support children and their families as they fight to overcome medical hardships.”

“We are honored that Michelin believes in the mission of Aligned in Hope,” said Erik Olsen, CEO and president of TBC Corp. “Together we are working to support the communities where we work and live. This pledge by Michelin highlights the company’s ongoing commitment to its core values and we are proud to partner with Michelin on this initiative.”

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