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Titan Takes Dealer Training Online

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Titan International Inc. has turned its Titan University training for dealers into a fully virtual event with a refreshed curriculum and new name: Titan University Mini-Summit & Boot Camp.

The Mini-Summit format will feature new and revamped courses, plus two new keynote sessions focused on market perspective and industry safety standards. The Boot Camp will highlight standard sessions that are refreshed with new data, product information and market intel. The programs are designed for everyone from entry-level to advanced students in any dealership role including sales, purchasing, marketing, customer service and support.

“Reinventing Titan University into a virtual format was one of our top priorities at Titan,” says Paul Hawkins, senior vice president of aftermarket sales at Titan and dean of students for the Titan University training platform. “Whether they’re focused on agriculture, construction, forestry or all of the above — we want to provide our dealers with safe and accessible training options to help them achieve their unique business goals.

“Safety courses continue to also be a training priority at Titan,” says Kim Boccardi, vice president of marketing and director of content for the Titan University training platform. “We have new keynote sessions from A&M Safety and Environment as well as Matt White with TIA to assist our dealers with safety education of their staff. Returning home safely every night to their family is priority number one.”

Sessions will include categories such as:

  • priority product feature and benefit information
  • effective selling strategies
  • competitive product positioning
  • targeted sessions by segment and application
  • industry keynote speakers
  • training and education tracks; entry-level to advanced
  • other topics beneficial to daily operations

The program is open exclusively to Titan dealers and Titan Strong Seller Associate dealers. Interested attendees should contact their territory sales manager or the Titan corporate marketing department to register.

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