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Bridgestone World Opens at This Week's CES Event

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“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” says Paolo Ferrari, president and CEO, Bridgestone Americas Inc. The company's Bridgestone World exhibit debuts at this week's CES 2021 event.

Bridgestone Corp. is showcasing "how Bridgestone innovations will power a more sustainable mobility future" via its interactive Bridgestone World exhibit during this week's CES 2021 event.

"Bridgestone World, specifically developed in response to this year’s virtual CES format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater social and customer value," say company officials.

"The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way."

The event will include "live, online showcases and on-demand features," including a presentation by Bridgestone Americas Inc. President and CEO Paolo Ferrari and a tour of Bridgestone World, conducted by Maria Dunn, Bridgestone Americas' director of strategic planning and corporate strategy.

In addition, on Jan. 13 at 8:15 a.m. EST, Raj Bajaj, Bridgestone's vice president of webfleet solutions international and mobility solutions, will host a live discussion entitled  “Opportunity through Crisis - How Telematics Evolves to Optimize Mobility."

“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” says Ferrari. “As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

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