Continental Extends Dream Giveaway Partnership
Continental Tire the Americas LLC is partnering with Dream Giveaway to showcase the Continental brand to more than 900,000 car collectors, hobbyists and enthusiasts who are currently serviced by the non-profit.
“Continental Tire is happy to partner again with Dream Giveaway in 2021, marking our third major promotion with them,” says Travis Roffler, director of marketing for Continental.
“The opportunity to showcase Continental’s leading portfolio of tires on Dream Giveaway’s 12 automotive grand-prize packages this year is an excellent fit for our premium brand.”
As part of this promotional effort, the Dream Giveaway Garage has installed Continental tires on nearly all of the vehicles scheduled for its 2021 giveaways, including Corvettes, Mustangs, GMC and Dodge RAM trucks, Teslas, Cadillacs, Dodge Chargers and a Durango.
“Dream Giveaway and Continental Tire have an excellent co-marketing relationship going back more than a decade,” says Dream Giveaway Chief Marketing Officer Lori Spaulding Lopez.
“The entire Dream Giveaway team is excited to bring Continental’s message to our audience. What’s more, the grand prize winners will benefit from this relationship as they will experience and enjoy Continental’s premium tires on the vehicles they win when they help out eight great charities.”
Continental also has been named the “Brought to You By” partner for the 2021 Corvette Dream Giveaway which launched on Jan. 31.
"This giveaway will feature a custom 1961 Corvette Resto Mod that cost over $200,000 to build and a 2021 Lingenfelter Corvette Stingray Z51," note Continental officials.
“As a longtime Lingenfelter Performance Engineering partner, we are all the more excited to be a part of this double-Corvette giveaway,” says Roffler. “We know first-hand the superior work that goes into all of Lingenfelter’s vehicle builds, so whoever ends up with these two cars is quite lucky!”
The 2021 promotions represented on the Dream Giveaway website are sponsored by New Beginning Children’s Homes, which is a 501(c)3 provider of family-style, long-term residential care for children.